For years, people have tried getting consumers to buy more fresh produce. But it can be tough for a vegetable company to sell its products. The good news is that people are more interested in nutrition and home cooking these days. These are things a vegetable company can use to their advantage. By using the right marketing strategies, a vegetable company will have a much better chance of selling their produce to their customers.
Nutrition Labeling and Education
One of the greatest selling points for produce is that it is deemed “healthy” by physicians, dietitians, and consumers on a large scale. This comes as no surprise because fruits and vegetables are rich in fiber, potassium, and vitamin C among other nutritious ingredients, and are also low in calories. However, while they may know that fruits and vegetables are generally healthy, they may not know the nutritional value of specific foods. Any vegetable company that uses food labels is taking a step to inform their customers about the nutritional value of the food they sell.
Preparation Ideas and Recipes
Something that may deter people from buying produce is not knowing what to do with it. Something a vegetable company can do is provide customers with ways they can prepare their produce, offering them recipe suggestions and what other foods may pair well with them. People are more likely to purchase something if they know what they are going to do with it. So, providing ways to prepare the produce you sell helps inform your customers about how they can use their food. Professional dietitians and cooks can come up with suggestions for delicious and nutritious recipes that your customers will love.
Some customers prefer eating at home but may not have the time to cook too often. These are the people who are more likely to use meal-kit services and pre-made meals from the store. All pre-made meals can be improved with fresh produce as they offer extra flavor, color, and nutrition to the meal. Adding fresh produce to these meals also helps consumers get used to working with fruits and vegetables, meaning they will be more likely to keep using them for future meals. This increase in produce usage can result in increased sales for your vegetable company.
Baywater Farms Has The Right Produce For You
Baywater Farms is a family-owned and operated farm servicing Baltimore, Washington D.C., Maryland, Delaware beaches, and the Eastern Shore. We are capable of meeting the demands of your produce distributor, restaurant produce supplier, CSA produce supplier, or wholesale produce supplier while maintaining the integrity and character of a small farm. When you work with Baywater Farms, you work with an experienced, ethical, and local farm dedicated to providing the highest-quality heirloom produce possible.