You may not think that those gnarly-looking tomatoes will sell as well as traditional tomatoes that you’ll find at your local grocery store or a farmers’ market. But you may be surprised that they can appeal to plenty of customers. Heirloom tomatoes have a lot to offer that will incentivize customers to buy them.
Heirloom tomatoes have a wide range of health benefits that make them more enticing to buy. Unlike tomatoes found at the supermarket, heirloom tomatoes can be marketed using their unique shapes and colors that come from their rich genetic biodiversity. Some customers are looking for something special in their foods, and offering tomatoes that have such an extensive selection of shapes and colors is sure to appeal to the masses.
The seeds of heirloom tomatoes are perceived to be precious family treasures because they have been passed down from generation to generation, and carry a wealth of culture and history within them. All seeds of heirloom tomatoes are required to have been around for at least fifty years before they can qualify to be classified as heirloom seeds.
It’s also great knowing that when you invest in heirloom tomatoes, you get them at the peak of their ripeness when they are most desirable for consumption. Tomatoes that are as ripe as they can be are botanically fruits and are capable of offering customers the level of juiciness and sweetness that are found in cherries or grapes. To be able to advertise this level of tastiness will have people lining up to get their hands on these multi-colored, tasty delicacies.
Heirloom tomatoes sharply contrast with the likes of hybrid tomatoes that supermarkets are selling. Other tomatoes are picked when they are still green for the sake of preserving them while they travel thousands of miles to their destination. Then they are sprayed with CO2, which causes them to blush red. Hybrid tomatoes are also bred to have great thickness and sturdiness to avoid bruising. However, there is a trade-off that comes with these “improvements.” If you try selling hybrid tomatoes, you aren’t offering your customers the same level of flavor and nutrition than what comes from heirloom tomatoes, which go through a natural ripening process. People may realize the tomatoes they’re eating aren’t as delicious and nutritious as they could be, so you want to be sure you’re offering them the best tomatoes available.
BAYWATER FARMS HAS THE RIGHT PRODUCE FOR YOU
Baywater Farms is a family-owned and operated farm servicing Baltimore, Washington D.C., Maryland, Delaware beaches, and the Eastern Shore. We are capable of meeting the demands of your produce distributor, restaurant produce supplier, CSA produce supplier, or wholesale produce supplier while maintaining the integrity and character of a small farm. When you work with Baywater Farms, you work with an experienced, ethical, and local farm dedicated to providing the highest-quality heirloom produce possible.
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