Heirloom tomatoes can be a highly profitable crop. Tomatoes are used in a wide array of recipes, and they can also be enjoyed for their own flavor and nutritional value. With so many people being careful with what they eat, having such a nutritious and delicious option like heirloom tomatoes is a big help for your business. There are certain strategies your business can use to make selling heirloom tomatoes even more efficient.
Keep Many Heirloom Tomatoes in Stock
It sounds simple, but in order to sell more tomatoes, you have to have more tomatoes in stock. Retail buyers take comfort in having the food they purchase be in heavy supply. This lets them know that they can reliably purchase what they want every time they head to your business.
Offer a Variety of Heirloom Tomatoes
Customers like having choices. Different tomatoes will appeal to different consumers, so when you have more variety, you appeal to more customers. You also find out which tomatoes get sold more often, which helps you determine which ones you should purchase in the future.
Think About Using Organic Heirloom Tomatoes
Many consumers are enthusiastic about going organic, so giving them an organic option is worth your while. Having organic tomatoes in supply also tells your consumers that you support healthier and more natural growth processes as opposed to using non-organic products that may be sprayed with various pesticides.
Reduce Shrink
Optimizing ordering and rotating of inventory maximizes the amount of produce you sell while minimizing shrink. When you fail to sell product, it directly impacts your profits, so selling as much produce as possible is always important. For tomatoes, it’s ideal to store them in rooms with temperatures between 55 and 70 degrees Fahrenheit. At non-optimal storing conditions, your tomatoes could become moldy and unpalatable.
Build Destination Displays For Your Heirloom Tomatoes
Heirloom tomatoes can be displayed in many ways throughout a store. The best way to sell your tomatoes is to place them near other products that might go well with them. You might want to put tomatoes near hamburger buns because tomatoes go well on burgers. The type of tomato you’re selling will also be impacted by who’s purchasing them. Snack tomatoes may sell better around a college, for example. You can even go with seasonal themes to sell your tomatoes more efficiently.
Baywater Farms Has The Right Produce For You
Baywater Farms is a family-owned and operated farm servicing Baltimore, Washington D.C., Maryland, Delaware beaches, and the Eastern Shore. We are capable of meeting the demands of your produce distributor, restaurant produce supplier, CSA produce supplier, or wholesale produce supplier while maintaining the integrity and character of a small farm. When you work with Baywater Farms, you work with an experienced, ethical, and local farm dedicated to providing the highest-quality heirloom produce possible.